Cart 0 items: $0.00


Qty Item Description Price Total
  Subtotal $0.00

View Cart

Celebrating La Dolce Vita

Visit Our McLaren Vale Winery Cellar Door

Best of Wine Tourism Awards Winner 2017

Voted Trip Advisor's #1 'Things to do in McLaren Vale'

Enjoy McLaren Vale's most stylish wine tasting experience at our award winning cellar door. Taste Primo Estate's handcrafted wines in the beautiful setting of our Italian piazzetta style cellar door and tasting room. 

We are open 11am - 4pm seven days a week
We will be closed on Sunday 28th May for Joe's wedding! 
(closed Sunday 28th May, and June long weekend, Christmas Day, Boxing Day, New Year's Day, Good Friday and Easter Sunday).

Group Visits
As we are a small cellar door we ask that groups of eight or more people book for a sit down JOSEPH Experience tasting to ensure we can provide our highest standard of service. Please call us on 08 8323 6800 to ensure availability. The maximum number we can accommodate for the JOSEPH Experience is 12 people. We are not able to offer bar tastings to groups of more than seven.

'Thanks for one of the best wine tasting experiences of all time. JOSEPH range...was heaven. Be back soon!'
- J. Kirkland, NSW


During your visit to our cellar door treat yourself to our premium wine tasting; The JOSEPH Experience. Enjoy a flight of our Italian inspired JOSEPH wines accompanied by the latest release JOSEPH Extra Virgin Olive Oil, Italian Grana Padano cheese and crusty bread from the local farmers' market.

The JOSEPH Experience is $15 per person, waived on the purchase of any JOSEPH product for groups of 12 or fewer.

To Book Your JOSEPH Experience:

Call: (08) 8323 6800




Inspired by owner Joe Grilli and his late wife Dina's vintages in their homeland of Italy, our iconic cellar door and tasting room opened in 2006.

The design incorporates many personal touches such as lights made in Treviso near Venice, where Dina's parents were born.

At the heart of the courtyard is an outdoor kitchen featuring a large wood oven imported from the village in Umbria where Joe and Dina worked two vintages during the 1990s.

The wood oven is fired up for special invitation only events during the year. To be invited to our functions please join the 'Amici Primo' mailing list for advanced notice of future events. View our full calendar of events - click here


Join our 'Amici Primo' and enjoy:

  • 10% off Primo Estate and Primo & Co
  • FREE Olive Oil with any branded case
  • FREE delivery for any branded case
  • FREE recipe of the month emails
  • INVITATIONS to our Celebration Days
  • SPECIAL Amici Primo offers

Mailing List Sign up

Leave this field blank:

We protect your privacy - click here for full terms & conditions

Visit Our McLaren Vale Cellar Door

Watch our video of Joe Grilli presenting his wines in our cellar door JOSEPH Experience
Best of Wine Tourism Awards Winner 
Primo Estate Cellar Door
50 McMurtrie Road
McLaren Vale
South Australia 5171
Open 7 Days
11am - 4pm
Call: 08 8323 6800
We look forward to welcoming you!