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Celebrating La Dolce Vita

Visit Our McLaren Vale Winery Cellar Door

Best of Wine Tourism Awards Winner 2017

Voted Trip Advisor's #1 'Things to do in McLaren Vale'

Enjoy McLaren Vale's most stylish wine tasting experience at our award winning cellar door. Taste Primo Estate's handcrafted wines in the beautiful setting of our Italian piazzetta style cellar door and tasting room. 

We are open 11am - 4pm seven days a week
(closed Christmas Day, Boxing Day, New Year's Day, Good Friday and Easter Sunday, June long weekend).

Christmas in McLaren Vale

Summer is a wonderful time to visit McLaren Vale and we very much look forward to welcoming you to our award winning cellar door. To help you plan your visit please note our Christmas opening hours:

24th December, open 11am - 4pm

25th December - CLOSED

26th December - CLOSED

27th December, open 11am - 4pm

28th December, open 11am - 4pm

29th December, open 11am - 4pm

30th December, open 11am - 4pm

31st December, open 11am - 4pm

1st January - CLOSED

2nd January, open 11am - 4pm

Buon Natale!

Primo Estate Bar Tasting
Let our friendly team guide you through a stand up tasting of our Primo Estate range alongside the wines Joe Grilli makes in Italy. Just $5 per person to taste the complete Primo Estate range, the tasting fee is waived with any purchase. Maximum group number, 7 people. If your group is over 7 people please arrange a sit down JOSEPH Experience Tasting.

The JOSEPH Experience Wine Tasting
Treat yourself to our premium wine tasting; The JOSEPH Experience. This sit down tasting features a flight of our JOSEPH wines accompanied by the latest release JOSEPH Extra Virgin Olive Oil, Italian Grana Padano cheese and locally baked crusty bread. Allow around 45 minutes to enjoy the JOSEPH Experience. The JOSEPH Experience is $25 per person, waived on the purchase of any JOSEPH product. Maximum capacity of 12 people per booking.

Group Visits 
As we are a small cellar door we ask that groups of eight or more people book for a sit down JOSEPH Experience tasting to ensure we can provide our highest standard of service. Please call us on 08 8323 6800 to ensure availability. The maximum number we can accommodate for the JOSEPH Experience is 12 people. We are not able to offer bar tastings to groups of more than seven.


To Book Your Tasting:

Call: (08) 8323 6800



To be invited to our exclusive cellar door functions please join the 'Amici Primo' mailing list: View our full calendar of events - click here


Join our 'Amici Primo' and enjoy:

  • 10% off Primo Estate and Primo & Co
  • FREE Olive Oil with any branded case
  • FREE delivery for any branded case
  • FREE recipe of the month emails
  • INVITATIONS to our Celebration Days
  • SPECIAL Amici Primo offers

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Visit Our McLaren Vale Cellar Door

Watch our video of Joe Grilli presenting his wines in our cellar door JOSEPH Experience
Best of Wine Tourism Awards Winner 
Primo Estate Cellar Door
50 McMurtrie Road
McLaren Vale
South Australia 5171
Open 7 Days
11am - 4pm
Call: 08 8323 6800
We look forward to welcoming you!