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Celebrating La Dolce Vita


Welcome to Primo Estate, the home of JOSEPH wine and olive oil. We are a family owned winery in South Australia's beautiful McLaren Vale making a unique range of wines that reflect our Italian heritage. Thank you for visiting our site, we hope that one day soon we will be welcoming you to our Cellar Door where every day is a celebration of la dolce vita, Australian style!

To stay in touch we invite you to join our ‘Amici Primo’ mailing list.

Best regards, Joseph Grilli & The Primo Team



Primo Estate
26 June 2014 | Primo Estate

JOSEPH Winter Wild Lunch 2nd & 3rd August - Book Now

Indulge in a seasonal feast of rich red wines and hearty red meat. The perfect treat for a crisp winter's day.  Continue »

Primo Estate
22 May 2014 | Primo Estate

Tony Love Reviews 25 Years of JOSEPH Moda

'The Joseph Moda 2012 Cabernet Sauvignon Merlot will take its place among the best, too. Beautiful fresh and fragrant crimson-to-black fruits lift out of a super-concentrated and tightly packed palate with fine oak tannins adding to a dark chocolatey texture. Drink it now or wait five, 10, even 20 years. It’s a genuine stayer.' - Tony Love, SA Weekend, May 2014  Continue »


Join our 'Amici Primo' and enjoy:

  • 10% off Primo Estate and Primo & Co
  • FREE Olive Oil with any branded case
  • FREE delivery for any branded case
  • FREE recipe of the month emails
  • INVITATIONS to our Celebration Days
  • SPECIAL Amici Primo offers

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What the critics say

'Primo Estate's approach is the sort of ingenuity, of daring, which lies outside the imagination of the Old World winemakers and which stands Australia in such good stead.' - James Halliday, Wine Atlas of Australia

'I enjoy Primo Estate's offerings as they are innovative, singular, flavourful, complex wines. These creatively made efforts must be admired for their individuality as much as their bold flavours and personality.'

Robert Parker, The Wine Advocate

The Primo Estate Story (3:51)