Melbourne Pop Up Cellar Door

Our cellar door is coming to Melbourne! 

We are bringing our full cellar door experience to the heart of Melbourne for three days at iconic bar and gallery 1000£Bend. Pop in for a tasting and stay for lunch or a coffee at this fantastic relaxed venue.

Join cellar door manager Mark and Matteo and Elena from the new generation of the Grilli family for three days of wine tasting, special offers and la dolce vita, bringing McLaren Vale to your doorstep.

Bring your friends along as we pour our full Primo Estate and Primo & Co ranges as well as offering our classic JOSEPH Experience tasting flight accompanied by a tasting platter of bread, cheese and JOSEPH Extra Virgin Olive Oil. 

Booking is advised for the JOSEPH Experience, to reserve your place email cellardoor@primoestate.com.au or call us on 08 8323 6800. Just as in McLaren Vale the JOSEPH Experience cover charge or $15 per head will be waived with any purchase from the JOSEPH range.

Taste our full range, check out new vintages and say hello to the team; there will be some great value special offer dozens to order on the day. We can't wait to see you there! 

Book Your Melbourne JOSEPH Experience Today
Call: 08 8323 6800
Email: cellardoor@primoestate.com.au