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Celebrating La Dolce Vita


Welcome to Primo Estate, the home of JOSEPH wine and olive oil. We are a family owned winery in South Australia's beautiful McLaren Vale making a unique range of wines that reflect our Italian heritage. We look forward to welcoming you to our McLaren Vale Winery for a Primo Estate tasting at the bar or a sit down JOSEPH Experience tasting of our premium wines. We believe every day should be a celebration of la dolce vita, Australian style!

To stay in touch we invite you to join our ‘Amici Primo’ mailing list.

Best regards, Joseph Grilli & The Primo Team


Primo Estate
5 July 2018 | Primo Estate

Special Offers

We have some great savings on special offer dozens, including $85 off cases of our Shale Stone Shiraz and $61 off our La Biondina Colombard  Continue »

Primo Estate
21 June 2018 | Primo Estate

JOSEPH Winter Wild Lunch

Saturday 4th & Sunday 5th August Join us for a seasonal feast of rich red wines and hearty wood oven cooking as we pour our new 2016 JOSEPH red wines for the first time.  Continue »

Primo Estate
12 June 2018 | Primo Estate

2018 La Biondina Colombard Release

The delicious new 2018 vintage of our bestselling La Biondina Colombard has arrived in cellar door! Bursting with classic passionfruit flavours this is the taste of summer all year round. Call into cellar door for tasting today!  Continue »

Mailing List


Join our 'Amici Primo' and enjoy:

  • 10% off Primo Estate and Primo & Co
  • FREE Olive Oil with any dozen Primo Estate or JOSEPH products
  • FREE delivery for any dozen Primo Estate or JOSEPH products
  • FREE recipe of the month emails
  • INVITATIONS to our Celebration Days
  • SPECIAL Amici Primo offers

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What the critics say

'I enjoy Primo Estate's offerings as they are innovative, singular, flavourful, complex wines. These creatively made efforts must be admired for their individuality as much as their bold flavours and personality.'

Robert Parker, The Wine Advocate