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Celebrating La Dolce Vita


Welcome to Primo Estate, the home of JOSEPH wine and olive oil. We are a family owned winery in South Australia's beautiful McLaren Vale making a unique range of wines that reflect our Italian heritage. Thank you for visiting our site, we hope that one day soon we will be welcoming you to our Cellar Door where every day is a celebration of la dolce vita, Australian style!

To stay in touch we invite you to join our ‘Amici Primo’ mailing list.

Best regards, Joseph Grilli & The Primo Team



Primo Estate
26 August 2015 | Primo Estate

Celebrate Spring at Our Primavera Lunch this October Long Weekend

Enjoy a seasonal spring feast at our beautiful McLaren Vale Cellar Door as we celebrate the arrival of the first green shoots in the vineyard. Get a group of friends together and share this long table lunch featuring our Primo Estate wines perfectly paired with a menu of Italian wood oven dishes.  Continue »

Primo Estate
5 August 2015 | Primo Estate

FREE MAGNUM of Extra Virgin Olive Oil with Every Primo Favourites Club Dozen in September

Save 20% every time you buy Primo Estate wines and receive a FREE MAGNUM of our Extra Virgin Olive Oil with every Club Dozen in September - join the Primo Favourites Club Today!  Continue »

Primo Estate
30 July 2015 | Primo Estate

96 Points for 2013 JOSEPH Moda!

Rob Geddes MW, author of Australian Wine Vintages, has given our newly released 2013 JOSEPH Moda Cabernet Merlot a glowing write up  Continue »


Join our 'Amici Primo' and enjoy:

  • 10% off Primo Estate and Primo & Co
  • FREE Olive Oil with any branded case
  • FREE delivery for any branded case
  • FREE recipe of the month emails
  • INVITATIONS to our Celebration Days
  • SPECIAL Amici Primo offers

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What the critics say

'Primo Estate's approach is the sort of ingenuity, of daring, which lies outside the imagination of the Old World winemakers and which stands Australia in such good stead.' - James Halliday, Wine Atlas of Australia

'I enjoy Primo Estate's offerings as they are innovative, singular, flavourful, complex wines. These creatively made efforts must be admired for their individuality as much as their bold flavours and personality.'

Robert Parker, The Wine Advocate