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Celebrating La Dolce Vita


Welcome to Primo Estate, the home of JOSEPH wine and olive oil. We are a family owned winery in South Australia's beautiful McLaren Vale making a unique range of wines that reflect our Italian heritage. Thank you for visiting our site, we hope that one day soon we will be welcoming you to our Cellar Door where every day is a celebration of la dolce vita, Australian style!

To stay in touch we invite you to join our ‘Amici Primo’ mailing list.

Best regards, Joseph Grilli & The Primo Team



Primo Estate
29 April 2015 | Primo Estate

Olive Harvest Celebration Lunch

Enjoy the new season's olive oil straight from the press - the freshest you'll ever taste! Join us for a traditional celebration, sharing a four course wine lunch with friends in the heart of McLaren Vale.  Continue »

Primo Estate
18 March 2015 | Primo Estate

Vintage Report 2015

How was vintage 2015 in McLaren Vale? 'Some of the best quality fruit the Vale has seen in years' says our winemaker Daniel Zuzolo.  Continue »

Primo Estate
17 March 2015 | Primo Estate

Easter Opening Hours

A relaxed day of wine tasting in beautiful McLaren Vale is a lovely was to spend your Easter break. Our staff will be enjoying a well earned couple of days off on Good Friday and Easter Sunday but we will be be open all other days 11am - 4pm. We look forward to welcoming you!  Continue »


Join our 'Amici Primo' and enjoy:

  • 10% off Primo Estate and Primo & Co
  • FREE Olive Oil with any branded case
  • FREE delivery for any branded case
  • FREE recipe of the month emails
  • INVITATIONS to our Celebration Days
  • SPECIAL Amici Primo offers

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What the critics say

'Primo Estate's approach is the sort of ingenuity, of daring, which lies outside the imagination of the Old World winemakers and which stands Australia in such good stead.' - James Halliday, Wine Atlas of Australia

'I enjoy Primo Estate's offerings as they are innovative, singular, flavourful, complex wines. These creatively made efforts must be admired for their individuality as much as their bold flavours and personality.'

Robert Parker, The Wine Advocate