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Celebrating La Dolce Vita


Welcome to Primo Estate, the home of JOSEPH wine and olive oil. We are a family owned winery in South Australia's beautiful McLaren Vale making a unique range of wines that reflect our Italian heritage. We look forward to welcoming you to our McLaren Vale Winery for a Primo Estate tasting at the bar or a sit down JOSEPH Experience tasting of our premium wines. We believe every day should be a celebration of la dolce vita, Australian style!

To stay in touch we invite you to join our ‘Amici Primo’ mailing list.

Best regards, Joseph Grilli & The Primo Team


Primo Estate
20 June 2019 | Primo Estate

The 2019 JOSEPH First Run Extra Virgin Olive Oil is Released!

2019 has been one of the best olive harvests in recent memory – it’s been a longer, cooler season, and the quality of olive oil is outstanding.  Continue »

Primo Estate
4 June 2019 | Primo Estate

2018 Virginia Vineyard Red Tasting Note

We have a new Virginia Vineyard release! The 2018 Shiraz Cabernet Merlot is a warm-hearted red with a long, velvety finish. 🍷 Life's just too short to drink anything other than great wine!  Continue »

Primo Estate
14 May 2019 | Primo Estate

The 2019 Olive Harvest Approaches!

The 2019 Olive Harvest is approaching, and to celebrate we're hosting an Italian Feast featuring the new JOSEPH Extra Virgin Olive Oil. Each dish will be prepared with the new JOSEPH Olive Oil and matched with one of our wines. This will be celebration of local, seasonal produce with the freshest Olive Oil you've ever tasted! Full details here:  Continue »

Mailing List


Join our 'Amici Primo' and enjoy:

  • 10% off Primo Estate and Primo & Co
  • FREE Olive Oil with any dozen Primo Estate or JOSEPH products
  • FREE delivery for any dozen Primo Estate or JOSEPH products
  • FREE recipe of the month emails
  • INVITATIONS to our Celebration Days
  • SPECIAL Amici Primo offers

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What the critics say

'I enjoy Primo Estate's offerings as they are innovative, singular, flavourful, complex wines. These creatively made efforts must be admired for their individuality as much as their bold flavours and personality.'

Robert Parker, The Wine Advocate