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Celebrating La Dolce Vita


Welcome to Primo Estate, the home of JOSEPH wine and olive oil. We are a family owned winery in South Australia's beautiful McLaren Vale making a unique range of wines that reflect our Italian heritage. Thank you for visiting our site, we hope that one day soon we will be welcoming you to our Cellar Door where every day is a celebration of la dolce vita, Australian style!

To stay in touch we invite you to join our ‘Amici Primo’ mailing list.

Best regards, Joseph Grilli & The Primo Team



Primo Estate
15 March 2017 | Primo Estate

Joe's New Italian Wines Have Arrived!

Primo Estate owner and winemaker Joe Grilli fulfilled a lifelong dream of returning to his parent's birthplace of Le Marche on Italy's central Adriatic Coast to make his own version of the region's traditional wines.  Continue »

Primo Estate
15 February 2017 | Primo Estate

Primo & Co 'Meet The Italians' Cellar Door Lunch

Be the first to taste our brand new Italian wines, two exciting additions to our Primo & Co range made by Primo Estate owner and winemaker Joe Grilli in his ancestral homeland of Italy.  Continue »

Primo Estate
15 February 2017 | Primo Estate

Brisbane 'Viva Virginia Vineyard' Italian Barbeque Night

The Primo team are coming to Brisbane for a casual evening offering you the chance to try and buy our new 2016 Virginia Vineyard Shiraz, Cabernet Merlot. The evening will be simple, classic and great value - just like our Virginia Vineyard wines.  Continue »


Join our 'Amici Primo' and enjoy:

  • 10% off Primo Estate and Primo & Co
  • FREE Olive Oil with any branded case
  • FREE delivery for any branded case
  • FREE recipe of the month emails
  • INVITATIONS to our Celebration Days
  • SPECIAL Amici Primo offers

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What the critics say

'I enjoy Primo Estate's offerings as they are innovative, singular, flavourful, complex wines. These creatively made efforts must be admired for their individuality as much as their bold flavours and personality.'

Robert Parker, The Wine Advocate