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Celebrating La Dolce Vita


Welcome to Primo Estate, the home of JOSEPH wine and olive oil. We are a family owned winery in South Australia's beautiful McLaren Vale making a unique range of wines that reflect our Italian heritage. Thank you for visiting our site, we hope that one day soon we will be welcoming you to our Cellar Door where every day is a celebration of la dolce vita, Australian style!

To stay in touch we invite you to join our ‘Amici Primo’ mailing list.

Best regards, Joseph Grilli & The Primo Team



Primo Estate
18 August 2016 | Primo Estate

JOSEPH Sparkling Red Returns!

The long, thirsty wait is over as the new release of our iconic JOSEPH Sparkling Red is finally here. Raise a glass and let's celebrate!  Continue »

Primo Estate
17 August 2016 | Primo Estate

Primo Estate Primavera Lunch - Sunday 2nd & Monday 3rd October

Join us for a relaxed long table lunch to celebrate the arrival of spring. Enjoy our newly released wines perfectly paired with four courses of delicious seasonal food to mark the first green buds opening in the vineyard.  Continue »

Primo Estate
11 August 2016 | Primo Estate

NEW 2016 Primo Estate Merlesco Merlot Has Arrived!

Deliciously fresh and juicy our 'little Merlot' is the perfect light red for warmer days. Enjoy a glass lightly chilled on a warm day as the Italians do.  Continue »


Join our 'Amici Primo' and enjoy:

  • 10% off Primo Estate and Primo & Co
  • FREE Olive Oil with any branded case
  • FREE delivery for any branded case
  • FREE recipe of the month emails
  • INVITATIONS to our Celebration Days
  • SPECIAL Amici Primo offers

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What the critics say

'I enjoy Primo Estate's offerings as they are innovative, singular, flavourful, complex wines. These creatively made efforts must be admired for their individuality as much as their bold flavours and personality.'

Robert Parker, The Wine Advocate