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Celebrating La Dolce Vita


Welcome to Primo Estate, the home of JOSEPH wine and olive oil. We are a family owned winery in South Australia's beautiful McLaren Vale making a unique range of wines that reflect our Italian heritage. We look forward to welcoming you to our McLaren Vale Winery for a Primo Estate tasting at the bar or a sit down JOSEPH Experience tasting of our premium wines. We believe every day should be a celebration of la dolce vita, Australian style!

To stay in touch we invite you to join our ‘Amici Primo’ mailing list.

Best regards, Joseph Grilli & The Primo Team


Primo Estate
14 May 2019 | Primo Estate

The 2019 Olive Harvest Approaches!

The 2019 Olive Harvest is approaching, and to celebrate we're hosting an Italian Feast featuring the new JOSEPH Extra Virgin Olive Oil. Each dish will be prepared with the new JOSEPH Olive Oil and matched with one of our wines. This will be celebration of local, seasonal produce with the freshest Olive Oil you've ever tasted! Full details here:  Continue »

Primo Estate
1 March 2019 | Primo Estate

2018 Nero d'Avola Release!

We have just released our second ever Nero d'Avola! This wine is everything we love about Italian reds in McLaren Vale: a juicy, spicy style with plenty of cherry, liquorice and black pepper notes.  Continue »

Primo Estate
5 December 2018 | Primo Estate

The JOSEPH Sparkling Red has been Released!

We have just bottled the latest JOSEPH Sparkling Red! This wine combines over 40 different vintages to create a style with dark, brooding opulence, layered complexity, and unforgettable intensity.  Continue »

Mailing List


Join our 'Amici Primo' and enjoy:

  • 10% off Primo Estate and Primo & Co
  • FREE Olive Oil with any dozen Primo Estate or JOSEPH products
  • FREE delivery for any dozen Primo Estate or JOSEPH products
  • FREE recipe of the month emails
  • INVITATIONS to our Celebration Days
  • SPECIAL Amici Primo offers

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What the critics say

'I enjoy Primo Estate's offerings as they are innovative, singular, flavourful, complex wines. These creatively made efforts must be admired for their individuality as much as their bold flavours and personality.'

Robert Parker, The Wine Advocate