The Primo Team
Primo's eldest son, Joe, graduated Dux of Oenology, Roseworthy College in 1979. His early experiments in double pruning, Amarone and botrytis infection in the 1980s helped make Primo Estate one of the world's truly unique winemaking operations.
For over forty years Joe has been making wine in Australia & Italy, and in his own words “I remain swept up by the romance of it all; for me, it’s all about celebrating La Dolce Vita – in Australia!”
After growing up in the family winery, Matteo spent 10 years working in bottle shops, hospitality, and imports before returning to Primo Estate as General Manager in 2016.
Matteo has a deep love for food and wine of all styles, but when asked for his favourite – ‘Whatever is on the table at Nonna’s!’
A second generation winemaker with over a decade of experience making wine. Having completed vintages in Coonawarra, McLaren Vale, Victoria and Italy he has experience in all aspects of winemaking from the vineyard to the cellar.
Tom enjoys all wine styles, beer brewing, cooking, gardening, and taking Ein the Primo PupTM for long walks through the vineyard.
Our Cellar Door Team
Elena, Nina, Alex, Stella and Em – these McLaren Vale locals are our experts on everything Primo!