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Celebrating La Dolce Vita

Melbourne Pop-up Cellar Door 2019

Date: Sat, 23/11/2019 - Sun, 24/11/2019
Time 11:00 AM to 6:00 PM
Venue: Fitzroy Town Hall Hotel, 166 Johnston St, Fitzroy, Victoria
Contact: Lisa Adams
Phone: 08 8323 6800

We are bringing a taste of McLaren Vale to Fitzroy! 

Third generation producer Matteo Grilli will present the acclaimed JOSEPH Experience tasting. The JOSEPH Sparkling Red, Moda, Quaranta and more will be poured alongside Italian cheese, crusty bread and the JOSEPH Extra Virgin Olive Oils. The Primo Estate wines will also be available for tasting.

Come down to say hello, taste the new wines and make a day of it. We can't wait to see you there.

The $20 tasting fee is fully refundable with any purchase from the JOSEPH range on the day.

Saturday 23rd November 2019, 11am - 5pm - SOLD OUT

Sunday 24th November 2019, 11am - 5pm - SOLD OUT

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Join our 'Amici Primo' and enjoy:

  • 10% off Primo Estate and JOSEPH Products
  • FREE Olive Oil with any dozen Primo Estate or JOSEPH products
  • FREE delivery for any dozen Primo Estate or JOSEPH products
  • FREE recipe of the month emails
  • INVITATIONS to our Celebration Days
  • SPECIAL Amici Primo offers

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What the critics say

'I enjoy Primo Estate's offerings as they are innovative, singular, flavourful, complex wines. These creatively made efforts must be admired for their individuality as much as their bold flavours and personality.'

Robert Parker, The Wine Advocate